From Education to Activation Video is #1 Tool for Engagement
Micro-learning video content transforms consumer engagement and activation. When combined with text, video is the most powerful tool we have to educate, motivate, and empower consumers towards positive health actions.
Video vs Text Communication
- Higher Engagement and Understanding
- Increased Retention
- Broader Reach
- Personalization and Trust
- Efficiency in Communication
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Video retention vs. 10% when reading text
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More clicks on video CTAs vs. text CTAs
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Cost savings in video production
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Faster video production time